Here are FAQs about setting up a username, logging in, updating account information, and assigning roles to other users.
Note: As of February, 26th 2026, new users have migrated to our passwordless feature. Existing users will still need to enter their passwords upon signing in.
Your username is your email address.
From the GS1 US login screen, enter your username and click continue. Then click the “Forgot Password?” link and follow the instructions.
Your password must be at least eight characters and contain;
Note: Users who were setup after February 26, 2026 may be passwordless.
Your roles and permissions determine which GS1 US systems you can access. To learn how to manage users and assign roles, visit the Add Users and Assign Roles article.
Below are the different platforms where you can log in using your GS1 US credentials.
Use GS1 US Data Hub to create and manage your barcodes, assign a Global Trade Item Number® (GTIN®) to your products, add product information, share your GS1 identifiers with your trading partners and more.
Use myGS1 US to update your company and contact information, request general support from GS1 US, access any subscriptions you may have, view and pay invoices, and more.
Use User Portal to view and manage your access roles or assign roles to other users in your organization.
New Users as of February 26th, 2026: Instead of creating a password, you'll receive a secure one-time link by email.
Existing Users: Please continue logging in with your password.
When you submit an order through the GS1 US Store, you’ll be asked to provide your email address during checkout. You’ll then receive a Welcome to GS1 US email from newusersetup@gs1us.org containing a secure verification button.
Click the button to verify your email, then return to the checkout page to complete your purchase. Once your transaction is complete, your GS1 US account will be created, and your email address will serve as your primary login ID.
For Passwordless Users (February 26, 2026): Simply go to Log In to the portal in which you are needing to access.
Your roles and permissions determine which GS1 US systems you can access. Once you enter your email and click Log In, you will receive an email with a secure Log In button to access the system.
To learn how to manage users and assign roles, visit the Add Users and Assign Roles article.
Below are the different platforms where you can log in using your GS1 US credentials.
Use GS1 US Data Hub to create and manage your barcodes, assign a Global Trade Item Number® (GTIN®) to your products, add product information, share your GS1 identifiers with your trading partners and more.
Use myGS1 US to update your company and contact information, request general support from GS1 US, access any subscriptions you may have, view and pay invoices, and more.
Use User Portal to view and manage your access roles or assign roles to other users in your organization.
For Existing Users (added prior to **,**, 2026): When you try to log in using your email address, you will need to click the “Resend Invite” button and you will be sent an email to complete the setup.
If you don't receive an email, please check your spam/junk folder.
If you still don't see the email, contact GS1 US Member Support at 937-435-3870.
If you registered without setting up a password, you’ll use passwordless login. This means we’ll send a unique, time-sensitive link to your email. Simply click the link to securely access your account—no password required.
If you registered with a password, you’ll need to enter it to continue the verification process. If you don’t remember your password, select Forgot Password to reset it.
No, your password is encrypted and can only be changed by you. You will need to reset your password. From the login screen, enter your e-mail address, click continue and use the "Forgot Password?" link.
To update your email, simply, complete this form or contact GS1 US Member Support at 937-435-3870. Once your email is updated, you’ll receive a confirmation message. This message will include direct links to GS1 US tools—no need to set up or remember a password.
If you need to change your first name, last name, address or phone number, visit mygs1us.org and click View My Profile. Make the changes and click the Save Updates button.
To add or remove any employee or a third party as a user, the General User Administrator (GUA) must visit the GS1 US User Portal to make changes.
If you don’t know the GUA for your organization, complete this form or call the GS1 US Contact Center at 937-435-3870.
To learn more about managing users and adding roles, visit the Add Users and Assign Roles article.
Your email serves as your business identity with GS1 US. It’s used to create or match your account for authentication, verification, and ensure your purchases are associated with the right company. This helps keep your account secure and ensures that we can reach you for account-related notifications.
To create an account, start by visiting the GS1 US Store and making a purchase. During checkout, you’ll be asked to provide your email address. This triggers a Welcome Email from newusersetup@gs1us.org, which includes a secure verification button.
Click the button to verify your email, then return to the checkout page to complete your purchase. Once finished, your GS1 US account will be created. Your email address will serve as your primary login ID.
Yes—Secured Verification Buttons are time-sensitive, single-use, and sent only to the email address you provide. This modern authentication method is widely used and helps reduce the risk of compromised credentials.
Note: the secure button is valid for 15 minutes. If it expires, simply click it again to request a new one.
We suggest starting the checkout process over by signing out and then clicking on the Verify Your Email/Log In button in your email. If this doesn’t work, we suggest trying a different browser. If the issue persists, please contact GS1 US Member Support at 937-435-3870.
